Originally published at: https://whatshelikes.in/top-7-must-try-modern-ayurveda-based-brands/40303/
The beauty industry, like fashion, is rife with trends that end up becoming nothing more than marketing buzzwords for many brands: “clean,” “organic,” “natural,” “sustainable,” and so on. Certain active ingredients, particularly in recent years, are at risk of a similar fate because they are constantly hailed as miracle workers by influencers, skincare enthusiasts, and…