Originally published at: https://whatshelikes.in/opinion-what-brands-need-to-know-before-associating-with-instagram-influencers-or-growth-hackers/46608/
Term ‘Instagram influencers’ has boomed in recent years, thanks to disrupted market dynamics. Pick a fashion, beauty, food, hospitality or travel-related segment – you get to see the promotion of random products or services in beautiful picturesque surroundings or among those sensual curves and colours. No doubt a product gets noticed by the audience, but…