Originally published at: Opinion: We Are in the Era When Skincare Became Packaging First and Purpose Later
When you walk into a skincare store today, pause for a second before you reach for anything. Notice what grabs you first. It isn’t the ingredient list. It isn’t the formulation science. It’s the packaging. Soft pastels. Clean typography. Dropper bottles that look good on your shelf and even better on Instagram. Everything feels intentional,…