Originally published at: Label Nitya Bajaj Revives Ajrakh Craft in Devara Song Featuring Janhvi Kapoor
Label Nitya Bajaj has reimagined the ancient Ajrakh craft in the song “Daavudi” from the South Indian film Devara. Featuring Janhvi Kapoor and Jr. NTR, the song showcases a glamorous coastal dream sequence where Kapoor transforms from a village girl to a coastal princess. Reportedly, the label was tasked with creating a visually captivating coastal…