Originally published at: Just Herbs Leads Ayurvedic Beauty Movement in India to Meet Modern Demands
Homegrown beauty and personal care brand Just Herbs, owned by Marico Limited, is emerging as a frontrunner in the country’s evolving Ayurvedic Beauty (A-Beauty) segment, blending ancient traditions with modern formats to meet the changing demands of consumers, according to the brand. Portfolio Across Skincare, Haircare, Makeup, and More Founded in 2014, the digital-first brand…