Originally published at: Candyman Sourzzz Brings A Desi Halloween to Life with Indian Folklore Twist
In a country where Halloween remains largely a Western import, ITC Foods’ sour candy brand Candyman Sourzzz has launched a uniquely Indian take on the festival with its latest campaign, “Candyman Sourzzz Presents: A Desi Halloween.” The campaign reimagines Halloween through the lens of Indian folklore, reviving age-old legends with a playful, tangy twist. Reviving…